The AWE Exploration Programme —— Branding and Cross-Border E-commerce: Hong Kong SMEs in Chinese Mainland
This event will help members understand the Chinese Mainland e-commerce ecosystem and leverage Hong Kong’s strengths to design effective market-entry strategies and cross-border e-commerce operations.
Event heights:
- Development trends and key features of the Chinese Mainland e-commerce market, and differences between the Chinese Mainland and Hong Kong markets
- How local SMEs can achieve low-cost, high-efficiency Chinese Mainland marketing and branding
- How local enterprises can maximise Hong Kong’s resource advantages and credibility when doing cross-border e-commerce
- Operational models and strategies for cross-border e-commerce
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