This session is designed for new AWE members or prospective members to explain what the Association for Well-being Economy (AWE) is, how it operates, and how it is practically relevant to you and your business.

In this briefing session, we will:

  • Introduce AWE — how we operate, the types of activities we organise, and the resources we provide to support SMEs in Hong Kong.
  • Explain membership benefits, including structured learning (talks, courses/workshops, and a collaboration platform) and the PoC (Proof of Concept) platform, which enables businesses to experiment with new models and partnerships.
  • Share upcoming key initiatives and how to plan your time and resources to actively engage in the community.