This session is designed for new AWE members and prospective members to introduce what the Association for Well-being Economy is, how it operates, and how it is practically relevant to you and your business.

In this briefing, we will:

  • Introduce AWE — how we work, the types of activities we run, and the resources we provide to support SMEs in Hong Kong.
  • Explain membership offerings, including structured learning (talks, courses/workshops, and a collaboration platform) and the PoC (Proof of Concept) platform, enabling businesses to test new models and partnerships.
  • Share upcoming key initiatives and how to plan your time and resources to actively participate in the community.